Aranda/Lasch and Marcelo Coelho Design Times Square Installation

New York–based design studio Aranda\Lasch collaborated with artist Marcelo Coelho on the design of “Window to the Heart,” a public art installation that won the 10th iteration of the Times Square Valentine Heart Design Competition. Inviting architecture and design firms to submit proposals for a public art installation celebrating love, the annual design contest is organized by the Times Square Alliance and will see the winning work installed in Midtown Manhattan’s Father Duffy Square, between 46th and 47th Streets, for the entire month of February.

“Window to the Heart” is set to be the world’s largest Fresnel lens—measuring 12 feet in diameter—and is being designed with 3D-printing manufacturer Formlabs to distort and capture the image of Times Square. The installation will optically bend light to the heart-shaped window at its center, allowing passersby to peer through the window or photograph themselves within it, thus completing the loop between the lens of the eye and the lens of the camera.

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