Van Alen Institute Unveils Flatiron Public Plaza Holiday Design Competition Winner

Image courtesy Future Expansion

The Van Alen Institute has announced the winner of its fourth annual competition to design a temporary holiday installation in the Flatiron District of New York. Dubbed “Flatiron Reflection, the winning design was conceived by Brooklyn, New York–based Future Expansion and will serve as the centerpiece of the Flatiron/23rd Street Partnership Business Improvement District’s annual holiday program. The project will remain on view through January 1, 2018.

Image courtesy Future Expansion

Comprised of a collection of iridescent tubes, “Flatiron Reflection” fashions a fragmented column at the scale of the public plaza with a fluted perimeter that creates closed spaces for quiet dwelling and a central stage that opens out onto the plaza. The installation encourages new experiences of the city with a conical interior form that softens the visual noise to isolate a vision of the famous Flatiron Building.

Image courtesy Future Expansion

“We’re excited to be working with the Flatiron/23rd Street Partnership and Van Alen Institute to temporarily transform this spectacular site,” said Deirdre and Nicholas McDermott, principals of Future Expansion.“The installation is designed for three scales of experience: the deeply creased exterior makes spaces for individuals; the interior room offers an intimate panorama for small groups; and the north-facing wedge presents a platform toward the plaza. We hope that the installation opens new possibilities for interaction and experiences while reinforcing the pure public essence of the site.”

Image courtesy Future Expansion

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