Rockwell’s Art Nouveau Set Design for She Loves Me on Broadway

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Photography by Paul Warchol

Embellished by Art Nouveau motifs, David Rockwell’s design for the set of the Roundabout Theater’s revival of the 1963 musical She Loves Me fashions a gem-like parfumerie that brings 1930s Budapest to life.

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Photography by Paul Warchol

The Broadway musical, which debuted at New York’s Studio 54 on March 17, opens up on the closed parfumerie as it sits center stage, bounded by a detailed street scene that is illuminated by the backlit windows of building facades with bas-relief details. The design of the storefront incorporates walls that pivot open to uncover the two-story jewel-box retail interior, which boasts perfume counters with glass-enclosed cases and a mezzanine balcony with a spiral staircase.

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Photography by Paul Warchol

Principal of the New York–based firm Rockwell Group, architect and designer David Rockwell’s portfolio of set design projects includes a host of Tony Award nominations for productions such as Hairspray, Kinky Boots, Lucky Guy, You Cant’ Take it With You, and On the Twentieth Century. She Loves Me can be seen at Studio 54 in Manhattan through June 12.

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