Eco-Pursuits: A&D Celebrates Earth Day

Everyone has nature on the brain this time of year. Whether it’s because the “April showers bring May flowers” adage is ringing in our ears or just because people have finally had enough of winter’s doldrum weather, Earth Day always seems to crop up in the nick of time (right before we all go crazy from cabin fever!).

As usual, the A&D industry has hopped on board with the Earth Day celebrations, and many manufacturers have stepped above and beyond to showcase their eco-pursuits. Here are some of the nature-focused initiative highlights crossing Contract editors’ news desks on April 22:

* Bulbrite
introduced its "Bulbs Out, Bulbs In" environmental campaign, turning all light bulbs out for an hour inside and getting outside to plant flower bulbs around the perimeter of the company's headquarters in Moonachie, NJ.  This program serves as a reminder of Bulbrite's commitment to sustainability and preserving the environment for generations to come.

* Centiva offered throughout the month of April a new suite of dynamic Green Week events in its headquarters hometown of Florence, AL. Events included: a Green Week kick-off day with guest speaker Ben Maharrey from Florence Utilities presenting a discussion on the ability of purchasing green power credits, solar power opportunities, and power conservation with employees; a Clean and Green day where Centiva employees volunteered their time to the city, and also to the Centiva-adopted street of Mars Hill Road, by picking up litter; and a “brown bag contest,” where local community elementary school students were given a lesson the meaning of Earth Day asked to draw a picture on a brown grocery bag (donated by a local grocery store) to win a Nintendo DS. (The overall winning design also will be Centiva’s 2012 Earth Day T-shirt design. All brown bags were returned to the local grocery store to be re-used by their clients on Earth Day.) Additionally, Centiva sponsored Shoals Earth Day Fest, which is a community education program and festival to promote environmental awareness and advocacy in the Florence area; planted of over 100 trees; and donated $3,000 to the city to purchase recycle bins, which will be given away to local residents who make a pledge to recycle.

* InterfaceFLOR Canada
prides itself on being passionate about sustainability and leading by example. (It’s current gutsy corporate mission is to be off oil by 2020!) The manufacturer is commemorating Earth Month by having its employees team with its architect and designer clients for the first-time “Legacy Projects.” Together they will take a half-day off work and use that time to work for a worthy community endeavor. “Legacy Projects” will be taking place throughout Canada in April. (Photo above: Marcel Parent, Marcel Parent designer Manon Morency, InterfaceFLOR Canada, and Andrée-Anne Babeux, Conceptum International)

What other Earth Day celebrations took place? What did your firm/company do to raise eco-awareness this month?

–Stacy Straczynski

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