Welcome to the New Tradeshow Booth

We might as well forget about the days of traditional tradeshows. You know, felt displays, brochures laying around and bowls of candy. It’s over people. Totally over.

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There was no better sign of this than at the Outdoor Retailer Summer Market 2010 when KEEN Inc. (a Portland, Ore. based company – love my town!) wowed retailers and attendees with its reclaimed, recycled and repurposed – say that three times fast – booth. It was so magnificent, that the booth earned the Best of Booth Award from SNEWS.

The 5,400-sq.-ft stellar booth (again, say that three times fast) featured walls built out of used pallets, a stage made from used stadium bleachers, doors from abandoned buildings, tables from discarded car hoods and old skateboard decks, vintage windows, couches upholstered from reclaimed auto seat fabric, and old road signs and license plates as product display shelves. The space was so multi-faceted that KEEN even held its annual Conservation Alliance Fundraiser in it, and had a great room open up to all those in attendance at the tradeshow.

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Pure genius. It always blows my mind what we can make out of something that was once deemed unusuable. I mean, who comes up with this stuff?

Funny I should ask, eh? Greenspace happens to be the genius behind the display – they specialize in creating exhibits using sustainable materials. Love them!

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So are you thinking about your next tradeshow display booth? You know, GlobalShop is coming up March 28-30. How will you wow the crowd and the environment with your next display?

Leave us your comments and ideas here!

–Heather Strang, Display & Design Ideas, sister publication to Contract magazine

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