Designers in the New York area might want to take a break from their Halloween celebrations this weekend and jump into the deep freeze by catching a peek at the Building Fashion at HL23 exhibit. As the fourth of five rotating installations, the exhibit features a stand-alone retail installation by Richard Chai, named the 2010 Swarovski Menswear Designer, that presents visitors with a glacial cavern carved out beneath the High Line.
Chai collaborated with Snarkitecture, an art/architecture collaborative practice, via an Architizer.com competition to complete the temporary design. The installation, which features both men’s and women’s fashions will be open to the public through October 31 and is open daily from 12 p.m. to 6 p.m.
“I think that it being so short and temporary, that it’s a fairly prominent moment in its current location. People just walk in off the street and walk into the space, which is supposed to be a retail space but it’s a huge experience. It’s something that feel like another world,” says Snarkitecture co-founder Alex Mustonen.
According to Daniel Arsham, Snarkitecture co-founder, the project’s temporary nature was one of the more challenging aspects for them, as designers, to grasp. “One of the more challenging things was sticking to the limitations of the project and to the tight schedule. (We had four weeks from commission to completion.) In a permanent project, you’d want to get everything right and have it be perfect, but you just can’t in a project like this. That was the hardest thing—to make the concept work without getting caught up on the smaller things.”
More information on the rotating installation series can be found at www.buildingfashion.org