Design takes a cool, icy turn with a new design contest by Coca-Cola. (It’s a bit off-topic from Contract’s usual coverage but we just couldn’t resist this one!) The world-known soft drink company invites Coke drinkers to design a Coke bottle that shows "what happiness means to them"—and a chance to win a trip to New York City. Entries are due August 1 at www.mycoke.com.
The promotional contest is part of Coca-Cola's year-long "Expedition 206" event. Three "happiness ambassadors" are spending the year traveling to all 206 countries where Coca-Cola is sold–14 more countries than the number of member countries in the United Nations. In each country, people have designed Coke bottles or shared words or pictures expressing their definition of happiness. Now, it's the United States' turn. The Coke bottles entered in the contest all appear on the Coca-Cola Web site.
Participants can use any medium for their design, but must showcase it on one single-serving Coke bottle, either glass or plastic. The winner will meet the three "happiness ambassadors" of Expedition 206 during a two-day, one-night trip to New York City.
Though sometimes a little too cutesy, Coca-Cola's bright ad campaigns usually hit home. This is a really adorable exploration of what happiness means to humans universally. It's also a playful way to inspire creativity and design. So what does happiness mean to members of the design industry? Grab a Coke bottle and decide.