Just a ‘Light’ Tune-up

Grp_lights-camera-action Think you could create an innovative, catchy tune to use in a marketing campaign for name-brand lighting? If you answered “yes,” you could win up to $2,500 in Capitol Lighting’s online Jingle Contest.

It costs nothing to enter, but participants could end up with some cash jingling in their pockets. Entries should communicate to viewers why one should shop for lighting—from ceiling lights to table lamps—at Capitol, either in store or online, as opposed to other options. On the online contest site there’s a “tool kit” that provides background information on Capitol’s philosophy and the company’s past and current advertising campaigns. The official online contest rules and regulations are posted, as well.

The contest offers multiple ways to win. The first-place winner will be awarded a cash prize of $2,500, while the runner-up will receive $1,000.  An additional prize of a $750 in-store or online Capitol Lighting shopping spree for the most-clever entry will be given away as well. Plus one randomly selected voter (the winners will be selected by in part by popular vote) will get $500 cash.

Entries are currently being accepted through June 30, 2010, with voting taking place July 7 to August 15, 2010. The winners will be announced on or around September 1. To enter, fill out the online entry form and follow the instructions to submit an original video.


Comments are closed.