EFM Design Gives Davis + Warshow the Blues

DaviswarshowDavis + Warshow’s new showroom at the A&D Building in New York City is a treat for the eyes. Designed by Emmanuela Frattini Magnusson, showroom designer at EFM Design, and opened Fall 2009, the space is the largest luxury kitchen, bath, and home products center in the area, combining four previously distinct showrooms into one.


Visitors are immediately greeted by an impressive entry way that radiates with a bright blue. Inspired by the fluidity of water, the entrance tunnel is back-lit with videos of flowing water behind the company logo. “The color scheme and material palette convey an atmosphere of cleanliness and freshness, qualities that are desirable in kitchens and baths alike,” says Magnusson.


Products throughout the showroom are grouped by category and typology to create table-like display units that facilitate customer navigation. Hanging light-boxes play off of the concept of vanity mirrors, while a traditional kitchen countertop scene also gives visual grounding. A working office area, separated by product display partitions, allows an area for private meetings and sales transactions.


The location is also one of Davis + Warshow’s greenest showrooms to date, incorporating low VOC paints and coatings, FSC certified woods, locally sourced materials and fabrication, as well as energy efficient lighting.

–Stacy Straczynski


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