McDonald's executives hope to remodel 400 to 500 locations across the country in 2010. And the corporation recently pledged $1 billion to this initiative.
Richard Bechguenturian Jr. is a franchiser who recently re-modeled his store to reflect the trendy, new image of his North Hollywood, Los Angeles, store. Local designer Ed Webb helped create a contemporary space with wall murals and a central lounge area in the 88-seat dining room. "We're going to send a strong signal that McDonald's is relevant," says McDonald's chief executive Jim Skinner in a statement.
Photos of the space, however, show a restaurant that looks surprisingly like… a McDonald's (gasp!). Sorry, Mickey D's, but it’s going to take more than a make-over to change the public perception of you as a greasy burger and fries joint.
What do you think? Can the right design (and a total make-over) make it possible for McDonald's to change its image, or will consumers continue to see it as just a cheap chain?