GROHE Thinks Pink

Home-faucet Kitchen and bath product manufacturer GROHE has partnered with the Breast Cancer Research Foundation (BCRF) to launch a fundraising initiative called “Hope Flows…30 Minutes at a Time.” The company's contributions will fund a research project for an entire year.

For every sale (through participating kitchen and bath showrooms) of GROHE Ladylux3 Plus and Ladylux3 Café faucets, GROHE will donate $25 (30 minutes of research time) to BCRF through the Hope Flows initiative. The manufacturer’s goal is to raise $250,000 during the first year of the initiative to support BCRF's efforts. GROHE’s projected contribution will fund a research project for an entire year. Additionally, GROHE employees, trade partners, and consumers will be invited to make personal contributions to the Hope Flows campaign. Also part of the fundraising effort is the company's pink-faced Rainshower Icon hand shower, available late 2010.

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