Samsung Mobile is swinging into high gear as it installs 37 mobile charging stations at nine additional U.S. colleges (this bout including Brown University, Florida State University, Northwestern University, Syracuse University, The University of Missouri, etc.). Samsung Mobile has already installed 40 charging stations on nine other campuses, bringing the current total to 77 schools. They wish to bring their total up to 187 by the end of 2010.
Each station has eight electrical outlets, which allows eight people to re-charge their electronic devices simultaneously for free. Students and faculty will certainly approve of the design—what with short breaks that require many to rush from one end of the campus to another, the turnover at these stations will be large.
On-campus events are currently happening at 11 universities, which will include “Recharge Smarter with Samsung Mobile Photo Contest,” a Facebook photo contest where students send in photos of how they choose to “recharge” themselves during the semester. The student with the most votes from their peers will get a seven-day getaway for two. Ten other winners will get a new Samsung Mobile phone.
Other events include free massages, energy bars, refreshments, and live music, while—in continuation of their March to a Million initiative, which aims to recycle one million mobile phones by the end of this year—every student who donates an old mobile phone will get a free gift. Campus events started on April 17 and will continue up to May 15.
While mobile charging stations will definitely make things much easier on the students and faculty at each university, Samsung Mobile should be careful about the possible environmental disadvantages of such a movement. To make electronic media even more accessible is to also potentially increase each university’s carbon footprint. People tend to use more of what is made convenient for them, after all.
Nevertheless, Samsung Mobile’s March to a Million initiative is certainly a step in the right direction, as it reassures the eco-paranoid—yours truly, for example—that they will remember the green perspective, as well as the convenience factor.
— Gillian Wong