Bottling It Up

By Gillian Wong

20100419 111 navy chairThe exhibition of the 111 Navy Chair ice sculpture in Milan ended yesterday. Labeled the “Emeco Ice Cube,” the 111 Navy Chair was enveloped in a one-tonne ice cube and was displayed since last Wednesday at the Innovation/Imagination Exhibition at via Tortona 54, an area of the former Ansaldo factory.

But what is the 111 Navy Chair? It is the result of a partnership between The Coca-Cola Company and Emeco. Using approximately 3 million, 20-ounce plastic Coca-Cola bottles each year, the chairs are a prime example of how designers are really thinking about the environment. Each chair is made out of approximately 111 Coca-Cola bottles (or recycled polyethelene terephthalate), and is inspired by the Emeco Navy Chair, which was designed in 1944 for—guess who?—the Navy! It is available in six colors: Coca-Cola Red, snow, Flint, Grass, Persimmon, and Charcoal.

Innovative, sustainable, and dynamic, all rolled up in one package of chair. What more can you ask for?

Don’t forget to find some crazy photos of Emeco’s designers and exhibition-goers at!