By Heather Strang
Located in the Store Fixturing Show pavilion (Booth 3219), the booth is constructed of 1,000 hand-made flowers, whose petals were individually laser-cut from steel and then powder-coated and welded together on a 14-ft.-tall structure. Talk about some serious work for a display booth.
But, it was worth it. The Amuneal booth is clearly Oscar worthy. It’s elegant, breathtaking and absolutely stunning. I realize that’s a lot of adjectives for a booth – but trust me, its true. And it’s not a booth you simply walk by. It’s a booth you walk around, your mouth wide open in awe. The precision and beauty of it is simply overwhelming.
Describing the booth concept, Adam Kamens, CEO, Amuneal, says: “We wanted to create something that people would respond to emotionally, to get people in a good mood after coming out of 2009.”
Well, Adam and his team could not have done a more outstanding job. Everyone is already feeling better about making it through 2009 (so glad we’re done with that!). But, you’ll feel this booth for a lot of other reasons – if for nothing more than because it’s beauty demands you do.
You don’t want to miss it. It’s certainly GlobalShop 2010’s Best in Show.