March of the Mannequins

By Stacy Straczynski, Associate Editor

S-CAR-POOL-MANNEQUIN-large I saw on the evening news yesterday a crazy story about how one NY commuter devised quite an ingenious way to slip into the carpool-only lane so he could bypass the morning rush hour traffic. The woman dressed up a store mannequin, complete with sunglasses, and placed "her" in the passenger seat to serve as her plus-one. While her ploy didn't work (the cop did a double take and subsequently pulled the her over, hitting the woman with a $135 fine), you have to give that lady a few kudos for creativity.

In light of this "mannequin caper," I want to take a moment and look at some innovative mannequin designs. One design that came to mind was the new MY department store, designed by London-based retail design and display company SFD. The store, which opened in September of last year, focused on visual merchandising and used mannequins as part of the up-scale look and feel of the store.

Below, find additional images (more at Contract magazine) from the new Tesco "MY" brand store. (Photos courtesy of SFD)

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High-quality finishes compliment the store design and maximize the initial visual impact for the consumer.

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The color theme continues in-store with key mannequins highlighted in eye-catching colors where appropriate.

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Bespoke Lingerie mannequins provided an elegant and modern approach to lingerie display, with unique metallic finishes.

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The continuation of the wedge theme across the key mannequins, including the childrens range, ensures a cohesive visual approach.

–Photos and captions, Nielsen Business Media

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