iMix and iMatch?

Benjamin Moore is jumping on the app bandwagon with the upcoming release of ben® Color Capture™, an iPhone application that matches colors from your iPhone pics to Benjamin Moore hues. On top of that, ben Color Capture taps into the phone's GPS system to locate the nearest Benjamin Moore retailer near you at the moment you use the application.

Starting June 1, iPhone users can download the app, which promises to be intuitive and easy to use. Gliding a finger across a digital photo taken with the iPhone, zooming in to a color and tapping on a "match" key will pop out a strip of colors with the closest paint match highlighted. Shaking the phone will also provide up to four coordinating colors. Favorites can be saved and enlarged.

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