Billed as a lecture on "Artistic Inspiration as a Basis for Business," Stewart's presentation was, essentially, the equivalent of a portfolio show as she walked attendees through her myriad business ventures. Stewart's talk didn't delve deep beyond the gingham curtains, faux bois accessories, and all things crafty, so attendees most likely walked away with more inspiration than straight-forward business advice.
Today, a post for our crafty readers: Last night at Pratt the topic of discussion was all things Martha Stewart as the bold name domestic diva took the stage herself for the 15th Annual Pratt Institute President's Lecture Series. And boy, do Pratt students love Martha, judging by the thunderous welcome she received.
Certainly, however, there's something to be said about finding something you're passionate about and expanding that into a livelihood. There's a reason Stewart's been on Fortune's 50 Most Powerful Women list five times. Her current business ventures include a range of books, four magazines, two TV shows, several accompanying website, a daily blog, and an array of product lines. Two years ago, Stewart began diving into the craft market in a big way after her team identified the market as a potential $30 million business. And the latest introductions to the mix? A blog for her two dogs, named The Daily Wag, and a Twitter account for herself, launched six weeks ago. (Is anyone else surprised to hear that her dogs' blog has 15,000 viewers a day?)
For Stewart, inspiration comes from the everyday and sometimes the most random places. When developing her first line of paints, for instance, she put her two cats on the table and started creating colors based on their fur. While some of it sounded a little far-fetched, it did make the interesting point of challenging oneself to ask how we can turn the ordinary into the extraordinary.
However, most interesting, perhaps, was Stewart's claim that "I've been a frustrated architect my whole life." What do you think about that?!
Photo by Patrick McMullan Photography