Greenwashing green jobs?

Joel Makower's got an interesting post on both his blog, Two Steps Forward, and also reprinted on World Changing this week regarding the ever-increasing buzz on green jobs, which caught my eye this morning. We're constantly talking green here at Contract and the as the buildling word-of-mouth on green-collar jobs across the media and political spectrums has me thinking: what, exactly, is a green job? What's more, how can we tell if a job is, indeed, really green? 

As Makower notes, Global Insight defines a green job as this:
Any activity that generates electricity using renewable or nuclear fuels, agriculture jobs supplying corn or soy for transportation fuel, manufacturing jobs producing goods used in renewable power generation, equipment dealers and wholesalers specializing in renewable energy or energy-efficiency products, construction and installation of energy and pollution management systems, government administration of environmental programs, and supporting jobs in the engineering, legal, research, and consulting fields.

But, Makower points out: 
That's a start, but hardly complete. Aside from some potentially too-narrow definitions (what about jobs creating transportation fuel from agricultural waste or municipal trash?) there are other job types worth considering. Should the truck driver who delivers wind turbine parts to a wind farm qualify as a green job? What about an architect or developer of green buildings? Or an auto worker who last year was making SUVs and this year is making hybrids or electric cars? 

His argument is quite interesting and i recommend reading it through. Then, come back here and join the discussion. I want to know: What do you consider a green job? Should there be a system like, say, LEED, that ranks the sustainability involved in a job? How should we evaluate this new focus on green?


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