Contract’s 2012 Brand Report Awareness Survey

Brand Report 2012

Contract recently published it’s 2012 Brand Report Awareness Survey in its December issue. Compiled from a random sample of Contract magazine subscribers, 355 respondents—all of whom serve an architectural or design function at an architectural firm; a design firm; a firm providing both architectural and design services; or corporate architectural design functions—identified their top three manufacturers in 32 product categories. All responses were unaided: No brand names or lists were provided to elicit unbiased responses.

In addition to finding the results in our digital edition, links to each category are listed alphabetically below for convenient reference, as well as the companies that designers find most inspiring.

Brands that inspire you
Respondents were asked this question across all product type categories: When thinking about brands that inspire you to create your best commercial design solutions, what are the top three companies that come to mind?

1. Herman Miller
2. Knoll

3. Steelcase

4. 3form

5. Armstrong

6. Haworth

7. Shaw Contract Group

8. Maharam

9. Teknion

10. Izzy+

Brand Report 2012 results by category

architectural glass
architectural lighting
carpets: broadloom
carpets: modular
ceiling tiles & systems
computer support
conference tables
desks & credenzas
education solutions
ergonomic seating
fabrics & textiles
filing & storage
furniture systems
guest & occasional seating
healthcare furniture
healthcare textiles
lounge seating
moveable walls
occasional tables
paints & coatings
plumbing fixtures
signage systems
solid surfacing
stacking & ganging chairs
tile & stone
training tables
window treatments